Helping you make informed decisions
Data-driven market research
for a competitive advantage
Market Research Consultant
Why do you need Market Research?
Market Research is a powerful tool used to gather valuable information about target markets and industries. By conducting research, you can gain insights into customer needs, preferences and behaviour, market trends and the competitive landscape.
Use Market Research for:
- Competitor analysis
- Insight for new business opportunities
- Further understanding of client behaviours
- Avoidance of business failures
Why choose me?
I am a member of the Market Research Society (membership ID 2284876) and have over 20 years' experience working with small businesses through to large corporates but have a particular interest in working with small to medium size businesses - I feel the administration and duration of large expensive projects simply doesn't meet your needs.
Every business is different and each project can be tailor-made to suit your unique requirements and budget. I believe that every organisation needs to know the market in which they operate. My methods are transparent and research results are honest and reliable.
Save your business from mistakes and position it for sustainable success.
Something to think about
How well do you know your target audience?
Knowing your target audience behaviours and preferences unveils valuable insights that can empower you to tailor your offerings, messaging, and outreach efforts for maximum impact.
How well do you know your customer?
It's easier to retain customers than it is to gain new ones but are you certain they're not looking to your competitor for an unmet need? I can help identify gaps in your offering which could ensure higher retention. Use your findings to enhance customer satisfaction and bolsters brand loyalty.
How well do you know your prospects?
Do you know that you can have a greater portion of the market? What are your competitor's doing differently that attracts your target audience? A competitor analysis could answer these questions and ultimately lead to business growth.